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Back to Marketing & Advertising

Marketing & Advertising

Social Media Management Tool

All-in-one social media management with content scheduling, engagement tracking, analytics, and multi-platform publishing.

Complexity:Medium
Timeline:~12 weeks
social mediacontent schedulingengagementanalytics
Social Media Management Tool

About

All-in-one social media management with content scheduling, engagement tracking, analytics, and multi-platform publishing.

Features

1. Multi-Platform Publishing

Post to multiple social networks from one dashboard.

2. Content Calendar

Visual calendar with scheduling and approval workflows.

3. Engagement Inbox

Unified inbox for comments, messages, and mentions.

4. Analytics

Cross-platform performance metrics and reporting.

5. Team Collaboration

Assign posts, reviews, and tasks to team members.

Technical Development

Publishing Engine

  • API Integrations
    Official API connections to Facebook, Instagram, Twitter, LinkedIn, TikTok
  • Media Processing
    Image resizing, video transcoding for platform-specific requirements
  • Scheduling
    Queue management with optimal timing suggestions and timezone handling

Analytics

  • Data Aggregation
    Unified metrics across platforms with custom date ranges
  • Competitive Analysis
    Track competitor accounts and benchmark performance
  • Reporting
    Automated report generation with custom branding and scheduling
1. Account Connection Platform OAuth Profile sync 2. Content Planning Post scheduling Content calendar 3. Publishing Multi-platform post Media upload 4. Analytics Engagement metrics Audience insights

Key Features

Everything you need for a powerful social media management tool solution

Content Calendar

Plan and schedule posts in advance

Multi-platform

Manage all social accounts in one place

Analytics

Track engagement and growth metrics

Social Listening

Monitor brand mentions and keywords

Team Collaboration

Approval workflows and team roles

Auto-posting

Schedule posts for optimal times

Inbox Management

Unified social inbox for responses

Competitor Analysis

Track competitor social activity

How much does it cost to build a Social Media Management Tool app?

Carefully assess all aspects of your project, including the resources required, estimated timeframes, potential costs, and expected outcomes, to ensure a comprehensive understanding of its scope and feasibility

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Technologies
TypescriptTypescriptNode.jsNode.jsPostgreSQLPostgreSQLRedisRedis

Ready to build your social media management tool?

Let's discuss your project requirements and create something great together.

Get in touchExplore Marketing & Advertising