Case Study

Helplift

About

Ukrainian industrial equipment manufacturer specializing in custom-built platform lifts and lighting poles. Provides accessible lifting solutions for medical facilities and infrastructure lighting for public spaces.

Features

1. Product Catalog with Specifications

Detailed product pages for lifts and lighting poles with technical specs, pricing, and images. Helps customers make informed purchasing decisions.

2. Custom Platform Lifts

Three lift variants (standard platform, medical stretcher, rotating platform) from 45,000-55,000 UAH. Solves accessibility challenges for buildings without elevators.

3. Infrastructure Lighting Solutions

G-shaped and Y-shaped lighting poles (12,000-18,000 UAH) for streets and public spaces. Provides durable outdoor lighting infrastructure.

4. 3-Step Process Guide

Visual workflow showing consultation, manufacturing, and installation steps. Simplifies complex B2B purchasing process.

5. Contact and Order System

Multi-channel contact (phone, Telegram, Viber, email) with order request forms. Captures leads and facilitates sales conversations.

Technical Development

Stack: React/TypeScript, Node.js/Express, PostgreSQL

Product Catalog System

• Frontend: Product cards with images, pricing (від X ₴), specifications table, order buttons

• Backend: Product API with filtering by category (Підйомники, Освітлення)

• Database: Products table with Ukrainian content, technical specifications in JSONB

SQL

CREATE TABLE products ( id UUID PRIMARY KEY, name_uk VARCHAR(255), category VARCHAR(50), base_price DECIMAL(10,2), specifications JSONB, image_url TEXT, description_uk TEXT );

Lift Product Pages

• Frontend: Spec table component displaying capacity, dimensions, power requirements

• Backend: Product detail API with related products

• Specifications:

• Platform lifts: Load capacity, platform size, lift height, power consumption

• Medical lifts: Stretcher dimensions, safety features, emergency systems

• Rotating lifts: Rotation angle, platform dimensions, control systems

JavaScript

Lighting Pole Catalog

• Frontend: Product cards with pole types, LED compatibility, material specs

• Backend: Lighting products API with pricing tiers

• Product Details:

• G-shaped pole: Height options, single LED fixture, galvanized steel

• Y-shaped pole: Dual LED fixtures, higher capacity, powder-coated finish

Process Workflow

• Frontend: Step cards with numbered badges (1, 2, 3), icons, descriptions

• Backend: Static content API for process steps

• Steps:

Consultation: Discuss requirements, site assessment, custom specifications

Manufacturing: Custom fabrication, quality control, 2-4 week timeline

Installation: Professional installation, testing, warranty activation

Contact System

• Frontend: Contact form with validation, multi-channel buttons (phone, Telegram, Viber)

• Backend: Lead capture API, email notifications to sales team

• Integration: Telegram Bot API for instant messaging, Viber Business API

JavaScript

Order Request Form

• Frontend: Multi-step form (product selection, specifications, contact info, delivery address)

• Backend: Order API creates quote requests, sends to CRM

• Workflow:

• Customer submits specifications

• Sales team reviews and prepares quote

• Quote sent via email/Telegram

• Order confirmation and deposit

Localization

• Frontend: All content in Ukrainian • Backend: i18n support with Ukrainian translations

• Content: Product names, descriptions, UI elements in Ukrainian

Image Gallery

• Frontend: Product image carousel, zoom functionality, multiple angles

• Backend: Image optimization (WebP format), CDN delivery

• Storage: S3 bucket for product images, CloudFront for fast delivery in Ukraine

Deployment: Ukrainian hosting provider, PostgreSQL database, Cloudflare CDN for Ukraine region, SSL certificate