Case StudyHelplift
Built a B2B website for an industrial equipment manufacturer in Ukraine, creating a digital showroom for their platform lifts and lighting solutions to drive sales leads.

About
Ukrainian industrial equipment manufacturer specializing in custom-built platform lifts and lighting poles. Provides accessible lifting solutions for medical facilities and infrastructure lighting for public spaces.
Features
1. Product Catalog with Specifications
Detailed product pages for lifts and lighting poles with technical specs, pricing, and images. Helps customers make informed purchasing decisions.
2. Custom Platform Lifts
Three lift variants (standard platform, medical stretcher, rotating platform) from 45,000-55,000 UAH. Solves accessibility challenges for buildings without elevators.
3. Infrastructure Lighting Solutions
G-shaped and Y-shaped lighting poles (12,000-18,000 UAH) for streets and public spaces. Provides durable outdoor lighting infrastructure.
4. 3-Step Process Guide
Visual workflow showing consultation, manufacturing, and installation steps. Simplifies complex B2B purchasing process.
5. Contact and Order System
Multi-channel contact (phone, Telegram, Viber, email) with order request forms. Captures leads and facilitates sales conversations.
Technical Development
Stack:
- React/TypeScript
- Node.js/Express
- PostgreSQL
Product Catalog System
• Frontend: Product cards with images, pricing, specifications table, order buttons
• Backend: Product API with filtering by category
• Database: Products table with Ukrainian content, technical specifications in JSONB
Lift Product Pages
• Frontend: Spec table component displaying capacity, dimensions, power requirements
• Backend: Product detail API with related products
Specifications:
• Platform lifts: Load capacity, platform size, lift height, power consumption
• Medical lifts: Stretcher dimensions, safety features, emergency systems
• Rotating lifts: Rotation angle, platform dimensions, control systems
Lighting Pole Catalog
• Frontend: Product cards with pole types, LED compatibility, material specs
• Backend: Lighting products API with pricing tiers
Product Details:
• G-shaped pole: Height options, single LED fixture, galvanized steel
• Y-shaped pole: Dual LED fixtures, higher capacity, powder-coated finish
Process Workflow
• Frontend: Step cards with numbered badges (1, 2, 3), icons, descriptions
• Backend: Static content API for process steps
Steps:
-
Consultation: Discuss requirements, site assessment, custom specifications
-
Manufacturing: Custom fabrication, quality control, 2-4 week timeline
-
Installation: Professional installation, testing, warranty activation
Contact System
• Frontend: Contact form with validation, multi-channel buttons (phone, Telegram, Viber)
• Backend: Lead capture API, email notifications to sales team
• Integration: Telegram Bot API for instant messaging, Viber Business API
Order Request Form
• Frontend: Multi-step form (product selection, specifications, contact info, delivery address)
• Backend: Order API creates quote requests, sends to CRM
Workflow:
• Customer submits specifications
• Sales team reviews and prepares quote
• Quote sent via email/Telegram
• Order confirmation and deposit
Localization
• Frontend: All content in Ukrainian
• Backend: i18n support with Ukrainian translations
• Content: Product names, descriptions, UI elements in Ukrainian
Image Gallery
• Frontend: Product image carousel, zoom functionality, multiple angles
• Backend: Image optimization (WebP format), CDN delivery
• Storage: S3 bucket for product images, CloudFront for fast delivery in Ukraine
- Ukrainian Hosting
- PostgreSQL
- Cloudflare
- CDN
- SSL
Project Details
- Client
- Helplift
- Service
- Development
- Date
- September 2025
- Project Duration
- 0 weeks 5 days
