Case StudyUnlock the Power of Your Business Links
Describes Blinx as a link-in-bio platform optimized for businesses with unlimited custom links and professional branding
Background
Blinx came to Make IT Run with a clear vision: a “business-grade link-in-bio” experience that let any company create a branded micro-site in minutes, complete with QR code, unlimited widgets and real-time performance insights. Existing tools were creator-centric; Dave wanted something business-first, analytics-driven and dead-simple for teams. Blinx.biz became that product.
Objectives
One-page setup – onboard a user and publish their Blinx profile in < 5 minutes. Effortless Brand Integration – Seamlessly incorporate your corporate identity with our intuitive widget system. Simply upload your logo and customize the appearance to align with your brand guidelines—no complex setup required. Mobile performance – sub-1 s first contentful paint on 4G. Insights – surface clicks, CTR and top links at a glance, exportable to CSV. Scalable pricing rails – free “Starter” tier and a paid “Pro” tier with richer widgets and analytics.
Challenges & How We Solved Them
Challenge Solution Speed on low-power devices NextJs, image lazy-loading, Cloudflare edge cache. Largest asset reduced from 1.4 MB → 280 kB. Self-serve brand customisation Real-time analytics QR code generation Global uptime
Key Features Delivered (v1)
Unlimited links & widgets – text, maps, image/video galleries, social embeds. Unique QR code – instant offline-to-online journey. Analytics dashboard – views, clicks, CTR, CSV export. Tiered plans – Starter (free) and Pro (paid) with pay-walling handled by Stripe Billing. “The Make IT Run team turned a white-board sketch into a revenue-generating SaaS. Our users rave about how fast Blinx loads and how easy it is to manage their brand online.” — Dave Ingram, Co-Founder, Blinx
Timeline Snapshot
| Week | Milestone |
|---|---|
| 1-2 | Discovery workshops, user-journey mapping |
| 3-4 | Brand & design system, interactive prototypes |
| 5-8 | Core feature build, auth & profile CRUD |
| 9-10 | Analytics pipeline, QR engine, Stripe integration |
| 11-12 | Closed beta with 20 pilot businesses |
| 13-14 | Hardening, observability, performance tuning |
| 15 | Marketing site (blinx.biz) live, soft launch |
| 16 | Public launch on Product Hunt |
Technology Stack
- Frontend - Nextjs, React 18, Mui
- Backend - Laravel, Redis, MySQL
- Edge/CDN - Vercel, Cloudflare Workers
- Payments - Stripe Billing
- CI/CD - GitHub Actions + Vercel Preview URLs
What’s Next
Contact-form widget (currently in QA) to convert profile views directly into leads. HubSpot & Salesforce connectors to push analytics into existing CRMs.
Key Takeaways
- Blinx shows how laser-focused UX, subtle engineering choices and a collaborative client partnership can transform a simple idea into a polished, monetisable product—fast.
- If you have a bold SaaS concept that needs the same momentum, Make IT Run would love to chat.
Project Details
- Client
- Blinx
- Service
- Development
- Date
- June 2025
- Project Duration
- 16 weeks (Discovery → MVP launch)
- Agency / Build Partner
- Make IT Run
- Deliverables
- Product strategy, brand & UX/UI system, full-stack web app, self-serve admin, analytics pipeline, DevOps & CI/CD