Background

Blinx came to Make IT Run with a clear vision: a “business-grade link-in-bio” experience that let any company create a branded micro-site in minutes, complete with QR code, unlimited widgets and real-time performance insights. Existing tools were creator-centric; Dave wanted something business-first, analytics-driven and dead-simple for teams. Blinx.biz became that product.

Objectives

One-page setup – onboard a user and publish their Blinx profile in < 5 minutes. Effortless Brand Integration – Seamlessly incorporate your corporate identity with our intuitive widget system. Simply upload your logo and customize the appearance to align with your brand guidelines—no complex setup required. Mobile performance – sub-1 s first contentful paint on 4G. Insights – surface clicks, CTR and top links at a glance, exportable to CSV. Scalable pricing rails – free “Starter” tier and a paid “Pro” tier with richer widgets and analytics.

Challenges & How We Solved Them

Challenge Solution Speed on low-power devices NextJs, image lazy-loading, Cloudflare edge cache. Largest asset reduced from 1.4 MB → 280 kB. Self-serve brand customisation Real-time analytics QR code generation Global uptime

Key Features Delivered (v1)

Unlimited links & widgets – text, maps, image/video galleries, social embeds. Unique QR code – instant offline-to-online journey. Analytics dashboard – views, clicks, CTR, CSV export. Tiered plans – Starter (free) and Pro (paid) with pay-walling handled by Stripe Billing. “The Make IT Run team turned a white-board sketch into a revenue-generating SaaS. Our users rave about how fast Blinx loads and how easy it is to manage their brand online.” — Dave Ingram, Co-Founder, Blinx

Timeline Snapshot

Technology Stack

• Frontend - Nextjs, React 18, Mui
• Backend - Laravel, Redis, MySQL
• Edge/CDN - Vercel, Cloudflare Workers
• Payments - Stripe Billing
• CI/CD - GitHub Actions + Vercel Preview URLs

What’s Next

Contact-form widget (currently in QA) to convert profile views directly into leads. Template marketplace enabling agencies to sell custom Blinx themes. HubSpot & Salesforce connectors to push analytics into existing CRMs. Takeaways Blinx shows how laser-focused UX, subtle engineering choices and a collaborative client partnership can transform a simple idea into a polished, monetisable product—fast. If you have a bold SaaS concept that needs the same momentum, Make IT Run would love to chat.